18 EP

So the EP is complete. Yesterday, I presented it to an industry panel, and I won a Music Production Award. They really liked the tracks, and how I spoke about my role in producing this product.

The EP will be going up on soundcloud, but also Spotify. This would be a good thing to do,  in order to get Molly noticed in the transgressive indie pop scene, which could happen if her tracks appear in playlists or get noticed by radio stations such as XFM, BBC 6, or Radio 1.

Today I handed over the tracks to her, and she is very pleased with how they have been finished. I feel that I have lived and breathed this product, and I have strived to make it to an industry standard. 18 EP Artwork.png

Here is a review from Molly on working with me:

“When I first met Bert, it was with the intention of starting a pop-rock band. I wanted nothing more than to sing catfish and the bottlemen on stage and feel like a proper rebel, a real musician. Bert saw the fliers I’d hung up looking for band members and reached out to me as a drummer. The first time we ever played together I knew I wanted her to be in the band and that I didn’t have to look any further. She was talented and easy to work with, she was hard working and patient. Needless to say, the band didn’t really kick off, we were all a bit busy with college work to make time for a band, but I was glad that it happened, otherwise I may not have found Bert or worked with her on this EP.

It was probably three months later when I was halfway through writing my album that I came into contact with Bert again. I didn’t know if she’d like the work I was making because it was very different from the heavier, band music we played before. But I knew she was a producer and wanted to see if she had any advice for my me. I wasn’t looking for a full time producer, I thought I might dabble in working with a couple of different collaborators, but we hit it off pretty quickly and naturally started building momentum and working on all my tracks together.

We casually arranged to meet in a booth for me to show her some tracks and I sat her down and played her ‘6/10’. Her reaction really inspired me, she was very excited and that got me very excited and for the first time, I felt like I was working on something really cool, something bigger than myself. 

Over the following months, I played Bert everything I wrote, and everything I was working on. And week by week, we began laying down our favourite tracks. During the process, Bert has shown me how to use reverb and compress vocals, and working with her I’ve gained a lot of knowledge about mixing, and making a track sound really polished and clean. 

I was a complete beginner on logic at the start of making the album, but through experimentation, and working with Bert, I’ve gained a lot of new skills.

This has been a learning curve but also a lot of fun. After countless hours in the studio, we’ve helped each other through personal problems and formed a friendship. I really hope we can work together again some day as it has been a real pleasure.” 

It will be interesting to see what happens with Molly’s music, and I look forward to working with her in the future.

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Where will my work be placed?

The EP that I have produced for my client will be up on Soundcloud, and I have spoken to my client about putting it up on Spotify through an aggregator. There are a couple of aggregators that allow you to put your music up for free, but you get a slightly lower percentage return, as they have to take a cut.

For my remix of Feel Real Love, I’m going to try and put it up on Spotify, so then I at least have reached that target, see if people listen to it and if it gets on to any playlists.

Live events, physical release, and video/radio promotion are all up to my client. It would be great to make some music videos and have a physical release of the EP to a CD.


Marketing Campaign Updated

My ideas have changed since starting my marketing campaign.

I am a service provider as a Producer/Composer.

How have I marketed my tracks? – I have put my two production tracks up on Soundcloud, and posted about the tracks on my artist Facebook page. My music is difficult as it can’t be put out into the mainstream easily because it’s aimed towards TV & Film. However, I have been keeping tabs on the Shooting People Brighton film group, and I posted on there promoting my service.

Where can the work be placed to attract attention? – My work can be placed on Soundcloud, and I can post about it on my Facebook artist page. This will help to generate interest. I can also post previews of the tracks on my instagram to promote them. Ideally, my work would be suitable in Pitchfork, or on Film music sites.

My client is writing new material and is starting to play gigs in Brighton and the local area, so this is helping to promote my service as a producer as well as her talent.

A couple of targets are to have at least 10 plays on soundcloud for the tracks, and at least 10 people viewing the posts on my artist Facebook page. This would help to raise my profile as a producer, and I have more of a chance of people discovering my music. It would be great to gain 5 new followers on soundcloud and have 5 more likes on Facebook by the end of February. After putting Summertime Sadness up on Soundcloud, within an hour, Atlantic Records A & R had followed me and liked the track. This is very unusual, and could be very beneficial to progressing with my client.

Who do I develop relationships/networking with?

Already in the first term I have made three new contacts. One contact was Make This Noise who assigned us a training brief to write music for an advert. They are a valuable contact as my music suits adverts, TV & Film. They are one of the leading companies in the sector who represent some high profile clients such as Nike. Another contact is an acquaintance I met at a party who is heading into a similar direction as me on her music production course. It is good to stay in touch, as we may need to collaborate in the future. My other contact is my main client, as she has music connections in the US, and this is really helpful as I would like to venture out to the US, work with other producers, and build up my reputation.

I have also been networking with friends, they all work in a range of sectors such as fashion, photography, film, graphic design etc. This is really helpful to me as you never know who you need to collaborate with on a project, and a lot of art projects need sound design or music.

The main technique that I have used so far to promote my work is to just meet people at events, and use word of mouth and personal recommendations from friends and family to gain work.


-Work with one main client to produce an album by the end of the year. So far, I have produced three tracks with Solveig.

-Keep social media updated: Regularly post about what I have achieved, what I’ve been working on, and what I’m aiming for

-Make videos of me working in the studio to show my skills as an engineer/producer. This will raise awareness of my role as a producer, and hopefully give insight to potential clients who might want to work with me.