How has your opinion changed of what you do?

My opinion of what I do has definitely changed. I have confirmed to myself that I’m a producer, and I have produced an EP for a client. I didn’t think that was possible for me yet. I always thought that producers told the artist how they should sound, and made a lot of the decisions, whereas most of the time, the artist decides what they want, and the producer helps them to create it.

In terms of re-classifying/ altering the format of my work since stage 1, I think I have changed my approach by being concise about what I’m posting and regularly informing followers of what I’ve been working on with my client.

Social media/ Promotion techniques

I have put together a plan of the promotional work that I am doing with my client. This is a good way for me to keep track of what I have achieved with my client, and how this helps to promote myself as a producer.

So with Molly, we are creating an EP, and 4 tracks have been written so far. Two of the tracks are up on Molly’s soundcloud, so that’s how she is promoting her music. I have promoted her track ‘Feel Real Love’ on my producer Facebook, written about it on here, and done a video reviewing the session of it on my instagram. This technique is really working well so far, as I have had more likes and engagement on my Facebook, and Instagram. You can see from the graph below that Facebook and Instagram are the best currently for hits and engagement, compared to my blog and soundcloud. I’m basing this on the top post/ views/ per week. It will be interesting to see how the stats develop over the next few weeks.

The plan is to continue this technique, as it’s working really well. We will do this for all the tracks, and try to be consistent when posting to get constant engagement. It’s interesting, because normally people keep things quiet when they’re going to release new material to keep the suspense, whereas consistently updating and giving little previews still keeps the suspense, but also generates more exposure and keeps people interested.

So the idea at the moment is to release the EP on soundcloud, as this is for Molly’s FMP. I will discuss with her the idea of getting her music on to spotify if she wants to try this.

I’d like to explore other techniques such as doing a live stream of a studio session on Facebook and see how much engagement that generates. The videos are currently getting more engagement and views on Instagram than youtube, which makes sense as people are constantly on Instagram.

I have also just done a remix of ‘Feel Real Love’ and I will release this on soundcloud. I’m not sure whether to release it just yet, as I want ‘Feel Real Love’ to get exposure first, but sometimes simultaneously releasing can work well?

A couple of other things that I have thought of and we’ve discussed is to play a gig together, and I also would like to do a music video for one of the tracks if we have time. Playing a gig will help to boost exposure for both me and Molly. Also, by doing a music video it adds to my skills and experience, and will gain exposure for Molly. A preview/trailer for the video on Facebook first would help to get interest, and then release it on youtube.

I feel that these techniques will continue to be successful.

Screen Shot 2017-05-02 at 15.30.02

Marketing

Successes / Failures of Marketing Stage 1 and planning stage 2

Soundcloud

I released my tracks on soundcloud gaining a total of 17 plays. I wasn’t disappointed with this figure because I was pleased to just get the tracks complete and up there to show that I had created something. I’ve just checked back, and it’s gone up to 20 plays in total. So, not a significant difference recently.

stage 2 – However, it might be worth exploring putting my music up on spotify through an aggregator, so that it gains more exposure, and could get on to discover playlists.

Facebook

I kept my Facebook updated and linked to my blog each week to keep it interesting. I also put up pictures when I was doing something interesting to make it more visual for viewers, such as a particular microphone I used.

Stage 2 -To improve my Facebook page, I’m going to update my info, make sure my contact details are on there such as my email, and social media links. To improve my Facebook presence, I’d like to do a live stream of me working in the studio to help boost my service, and gain more interest from followers.

Facebook groups

Stage 2- I am joining more music groups on Facebook such as Brighton Bands & Musicians, gear/selling pages, and open mic groups to help promote my service as a Producer/Engineer, as you never know who might get in touch.

Youtube

During Stage 1, I didn’t really put any videos up on my channel as I felt I didn’t have the time to invest into doing it regularly. However, recently I have been uploading a new video each week. They haven’t got a lot of views, but I am glad to be documenting my journey as a producer, as I can see how much work I’ve been doing over the last month. Stage 2- To gain more views, I could use more music/audio related tags, or even use fake tags to get more views.

Instagram -Stage 2

I am thinking of setting up an instagram to show my work as a producer. It will be an online visual portfolio of studio sessions or audio posts. I can use a lot of tags to generate interest from followers, and get more interaction. It will be interesting to see what happens with it.

Business Cards – Stage 2

I have been considering business cards for a long time, and I have reached the point where I’ve been out somewhere and wanted to give a potential client my details. Usually I direct them to find me on Facebook, but that’s not easy sometimes. So to make it easier, I will get business cards printed, and always keep some on me.

Clients

I have gained more clients over the last couple of months through word of mouth and also getting in touch with friends, having catch ups/ almost business meetings at the same time. I like to gain clients through word of mouth and personal recommendations. I hope to gain even more through my new stage 2 marketing campaign.