Successes / Failures of Marketing Stage 1 and planning stage 2
I released my tracks on soundcloud gaining a total of 17 plays. I wasn’t disappointed with this figure because I was pleased to just get the tracks complete and up there to show that I had created something. I’ve just checked back, and it’s gone up to 20 plays in total. So, not a significant difference recently.
stage 2 – However, it might be worth exploring putting my music up on spotify through an aggregator, so that it gains more exposure, and could get on to discover playlists.
I kept my Facebook updated and linked to my blog each week to keep it interesting. I also put up pictures when I was doing something interesting to make it more visual for viewers, such as a particular microphone I used.
Stage 2 -To improve my Facebook page, I’m going to update my info, make sure my contact details are on there such as my email, and social media links. To improve my Facebook presence, I’d like to do a live stream of me working in the studio to help boost my service, and gain more interest from followers.
Stage 2- I am joining more music groups on Facebook such as Brighton Bands & Musicians, gear/selling pages, and open mic groups to help promote my service as a Producer/Engineer, as you never know who might get in touch.
During Stage 1, I didn’t really put any videos up on my channel as I felt I didn’t have the time to invest into doing it regularly. However, recently I have been uploading a new video each week. They haven’t got a lot of views, but I am glad to be documenting my journey as a producer, as I can see how much work I’ve been doing over the last month. Stage 2- To gain more views, I could use more music/audio related tags, or even use fake tags to get more views.
Instagram -Stage 2
I am thinking of setting up an instagram to show my work as a producer. It will be an online visual portfolio of studio sessions or audio posts. I can use a lot of tags to generate interest from followers, and get more interaction. It will be interesting to see what happens with it.
Business Cards – Stage 2
I have been considering business cards for a long time, and I have reached the point where I’ve been out somewhere and wanted to give a potential client my details. Usually I direct them to find me on Facebook, but that’s not easy sometimes. So to make it easier, I will get business cards printed, and always keep some on me.
I have gained more clients over the last couple of months through word of mouth and also getting in touch with friends, having catch ups/ almost business meetings at the same time. I like to gain clients through word of mouth and personal recommendations. I hope to gain even more through my new stage 2 marketing campaign.