How has your opinion changed of what you do?

My opinion of what I do has definitely changed. I have confirmed to myself that I’m a producer, and I have produced an EP for a client. I didn’t think that was possible for me yet. I always thought that producers told the artist how they should sound, and made a lot of the decisions, whereas most of the time, the artist decides what they want, and the producer helps them to create it.

In terms of re-classifying/ altering the format of my work since stage 1, I think I have changed my approach by being concise about what I’m posting and regularly informing followers of what I’ve been working on with my client.

Where will my work be placed?

The EP that I have produced for my client will be up on Soundcloud, and I have spoken to my client about putting it up on Spotify through an aggregator. There are a couple of aggregators that allow you to put your music up for free, but you get a slightly lower percentage return, as they have to take a cut.

For my remix of Feel Real Love, I’m going to try and put it up on Spotify, so then I at least have reached that target, see if people listen to it and if it gets on to any playlists.

Live events, physical release, and video/radio promotion are all up to my client. It would be great to make some music videos and have a physical release of the EP to a CD.

 

Social media/ Promotion techniques

I have put together a plan of the promotional work that I am doing with my client. This is a good way for me to keep track of what I have achieved with my client, and how this helps to promote myself as a producer.

So with Molly, we are creating an EP, and 4 tracks have been written so far. Two of the tracks are up on Molly’s soundcloud, so that’s how she is promoting her music. I have promoted her track ‘Feel Real Love’ on my producer Facebook, written about it on here, and done a video reviewing the session of it on my instagram. This technique is really working well so far, as I have had more likes and engagement on my Facebook, and Instagram. You can see from the graph below that Facebook and Instagram are the best currently for hits and engagement, compared to my blog and soundcloud. I’m basing this on the top post/ views/ per week. It will be interesting to see how the stats develop over the next few weeks.

The plan is to continue this technique, as it’s working really well. We will do this for all the tracks, and try to be consistent when posting to get constant engagement. It’s interesting, because normally people keep things quiet when they’re going to release new material to keep the suspense, whereas consistently updating and giving little previews still keeps the suspense, but also generates more exposure and keeps people interested.

So the idea at the moment is to release the EP on soundcloud, as this is for Molly’s FMP. I will discuss with her the idea of getting her music on to spotify if she wants to try this.

I’d like to explore other techniques such as doing a live stream of a studio session on Facebook and see how much engagement that generates. The videos are currently getting more engagement and views on Instagram than youtube, which makes sense as people are constantly on Instagram.

I have also just done a remix of ‘Feel Real Love’ and I will release this on soundcloud. I’m not sure whether to release it just yet, as I want ‘Feel Real Love’ to get exposure first, but sometimes simultaneously releasing can work well?

A couple of other things that I have thought of and we’ve discussed is to play a gig together, and I also would like to do a music video for one of the tracks if we have time. Playing a gig will help to boost exposure for both me and Molly. Also, by doing a music video it adds to my skills and experience, and will gain exposure for Molly. A preview/trailer for the video on Facebook first would help to get interest, and then release it on youtube.

I feel that these techniques will continue to be successful.

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Client Session 28/4/17

Today was interesting. I started out helping my friend record her vocals for her project, and on my way to the studio I asked one of my clients if she would be around today. Luckily she was, and spontaneously, we recorded vocals for a new track that she wrote a couple of days ago!

The track itself was intense, I asked her what it was about, and strangely, what she’d written about, I had also experienced recently. We went for a take immediately, and as soon as she started singing, I could really get the vibe of the track, and I was excited!

I had needed to hear something different, and I’d really been searching for what my client had created. Every time I work with this client, I can see her progressing and developing as a songwriter, and this makes it really fun to work with her, as she has a lot of different ideas. It re evaluates why I decided to become a producer, and restores my passion for music!

We also used the Aston Origin condenser microphone, which I can definitely say is a rival to the Neumann U87. I actually prefer the Aston Origin over it, as it’s warmer and softer than the U87.

So it turned out to be a successful and productive day!

Also, I did a quick video to show what I was doing in the studio, and put it on my Instagram (rwsounds) I would have liked to do a longer video, or a live stream in the studio, but the studio I was in didn’t have wifi.