Other Female Producers

Looking at other female producers and how they promote themselves on social media. How they are getting on the map in the industry.

I’m specifically looking at producers who are not as well known, as I am still an undiscovered producer. I want to start to get discovered, and break into the industry.

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Wondagurl 

Genres: Hip Hop, Trap, R&B

How she got known: Wikipedia says: “WondaGurl became a protege of Boi-1da and often works with Travis Scott. WondaGurl sent a beat to Drake via Instagram, which landed two placements, “Used To” and “Company”, featuring and co-produced by Travis Scott, on Drake’s mixtape If You’re Reading This It’s Too Late. WondaGurl also sent a beat to Travis Scott, who passed it on to Jay Z, which became the song “Crown”. WondaGurl has worked with other major artists and producers since then.” 

Social Media: Instagram, Twitter, Soundcloud and Facebook

Nidia Minaj

Genres: Dance, Electronic

How she got known: “She’s one of the few female producers active in the experimental Afro-Portugese dance-music scene, which has produced some of the rawest, most invigorating club sounds in the world. Nidia Minaj is also one of its best.” -best 25 producers under 25 (red bull.com)

Social Media

Facebook, Soundcloud, Instagram, Twitter

Stats: Facebook and Pandora

UNIIQU3 

Genres: Jersey Club

Social Media: Facebook, Soundcloud, Instagram, Twitter.

Stats: Uses Facebook, Twitter, Instagram and Pandora.

Toxe 

Genres: Electronic, Staycore

Swedish-based artist Toxe (fka Tove Agelii) is still in high school, but her unforgiving club sounds are central to the aesthetic of the rising Staycore crew. Keep your eyes on her.

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All of these producers just create, and have a following on social media. By doing this, exposure eventually comes from the right people. Collaborating with other artists also works.

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Social Media 10/5/17

I have posted four videos on my Instagram already this week to visually show what I’ve been doing in the studio. I found that this is an easy way to explain what I’ve done, and I’m getting a lot more interaction from followers. The last video has got 51 likes! Which is insane, it’s all due to hashtags and the content that I cover. I keep my videos concise, focusing on a couple of specific points.

The posts I’ve done on my Facebook this week have got a fair amount of views. The top post was promoting my client’s track that I produced, and it reached 30 people. I could boost the amount of people it reaches for £4, which would reach between 1000 and 4000 people. Other people I know have done this, and said that it really does work, so I could try it out.

Instagram and Facebook are definitely the best social media types for me to use, as they are providing a lot more interaction and engagement from followers. I’m pleased that I’ve been doing video updates and the quality/ content of my videos has improved as well.

Social media/ Promotion techniques

I have put together a plan of the promotional work that I am doing with my client. This is a good way for me to keep track of what I have achieved with my client, and how this helps to promote myself as a producer.

So with Molly, we are creating an EP, and 4 tracks have been written so far. Two of the tracks are up on Molly’s soundcloud, so that’s how she is promoting her music. I have promoted her track ‘Feel Real Love’ on my producer Facebook, written about it on here, and done a video reviewing the session of it on my instagram. This technique is really working well so far, as I have had more likes and engagement on my Facebook, and Instagram. You can see from the graph below that Facebook and Instagram are the best currently for hits and engagement, compared to my blog and soundcloud. I’m basing this on the top post/ views/ per week. It will be interesting to see how the stats develop over the next few weeks.

The plan is to continue this technique, as it’s working really well. We will do this for all the tracks, and try to be consistent when posting to get constant engagement. It’s interesting, because normally people keep things quiet when they’re going to release new material to keep the suspense, whereas consistently updating and giving little previews still keeps the suspense, but also generates more exposure and keeps people interested.

So the idea at the moment is to release the EP on soundcloud, as this is for Molly’s FMP. I will discuss with her the idea of getting her music on to spotify if she wants to try this.

I’d like to explore other techniques such as doing a live stream of a studio session on Facebook and see how much engagement that generates. The videos are currently getting more engagement and views on Instagram than youtube, which makes sense as people are constantly on Instagram.

I have also just done a remix of ‘Feel Real Love’ and I will release this on soundcloud. I’m not sure whether to release it just yet, as I want ‘Feel Real Love’ to get exposure first, but sometimes simultaneously releasing can work well?

A couple of other things that I have thought of and we’ve discussed is to play a gig together, and I also would like to do a music video for one of the tracks if we have time. Playing a gig will help to boost exposure for both me and Molly. Also, by doing a music video it adds to my skills and experience, and will gain exposure for Molly. A preview/trailer for the video on Facebook first would help to get interest, and then release it on youtube.

I feel that these techniques will continue to be successful.

Screen Shot 2017-05-02 at 15.30.02

Client Session 28/4/17

Today was interesting. I started out helping my friend record her vocals for her project, and on my way to the studio I asked one of my clients if she would be around today. Luckily she was, and spontaneously, we recorded vocals for a new track that she wrote a couple of days ago!

The track itself was intense, I asked her what it was about, and strangely, what she’d written about, I had also experienced recently. We went for a take immediately, and as soon as she started singing, I could really get the vibe of the track, and I was excited!

I had needed to hear something different, and I’d really been searching for what my client had created. Every time I work with this client, I can see her progressing and developing as a songwriter, and this makes it really fun to work with her, as she has a lot of different ideas. It re evaluates why I decided to become a producer, and restores my passion for music!

We also used the Aston Origin condenser microphone, which I can definitely say is a rival to the Neumann U87. I actually prefer the Aston Origin over it, as it’s warmer and softer than the U87.

So it turned out to be a successful and productive day!

Also, I did a quick video to show what I was doing in the studio, and put it on my Instagram (rwsounds) I would have liked to do a longer video, or a live stream in the studio, but the studio I was in didn’t have wifi.

Marketing update 23/4/17

Instagram

I set up a professional instagram to showcase an online portfolio of my work as a producer last week, and it has been successful. The engagement has been consistent. I’ve gained 13 followers in total, all of my posts have over 10 likes. I’ve done update videos to document my journey as a producer, I’ve put them up on instagram and youtube. My videos have had more views on instagram, which could be due to including more tags, and people look at instagram more than youtube. 

My Instagram is: rwsounds

Marketing

Successes / Failures of Marketing Stage 1 and planning stage 2

Soundcloud

I released my tracks on soundcloud gaining a total of 17 plays. I wasn’t disappointed with this figure because I was pleased to just get the tracks complete and up there to show that I had created something. I’ve just checked back, and it’s gone up to 20 plays in total. So, not a significant difference recently.

stage 2 – However, it might be worth exploring putting my music up on spotify through an aggregator, so that it gains more exposure, and could get on to discover playlists.

Facebook

I kept my Facebook updated and linked to my blog each week to keep it interesting. I also put up pictures when I was doing something interesting to make it more visual for viewers, such as a particular microphone I used.

Stage 2 -To improve my Facebook page, I’m going to update my info, make sure my contact details are on there such as my email, and social media links. To improve my Facebook presence, I’d like to do a live stream of me working in the studio to help boost my service, and gain more interest from followers.

Facebook groups

Stage 2- I am joining more music groups on Facebook such as Brighton Bands & Musicians, gear/selling pages, and open mic groups to help promote my service as a Producer/Engineer, as you never know who might get in touch.

Youtube

During Stage 1, I didn’t really put any videos up on my channel as I felt I didn’t have the time to invest into doing it regularly. However, recently I have been uploading a new video each week. They haven’t got a lot of views, but I am glad to be documenting my journey as a producer, as I can see how much work I’ve been doing over the last month. Stage 2- To gain more views, I could use more music/audio related tags, or even use fake tags to get more views.

Instagram -Stage 2

I am thinking of setting up an instagram to show my work as a producer. It will be an online visual portfolio of studio sessions or audio posts. I can use a lot of tags to generate interest from followers, and get more interaction. It will be interesting to see what happens with it.

Business Cards – Stage 2

I have been considering business cards for a long time, and I have reached the point where I’ve been out somewhere and wanted to give a potential client my details. Usually I direct them to find me on Facebook, but that’s not easy sometimes. So to make it easier, I will get business cards printed, and always keep some on me.

Clients

I have gained more clients over the last couple of months through word of mouth and also getting in touch with friends, having catch ups/ almost business meetings at the same time. I like to gain clients through word of mouth and personal recommendations. I hope to gain even more through my new stage 2 marketing campaign.

 

 

 

 

 

 

 

Productivity

This week I have been busy, and been working on my client’s EP. We met up at the studios on Monday, and got one of the tracks finished. I’m currently working on another track from her, focusing on the bridge, and straight after. Trying to get the flow right, and adding what I think needs to be in the track. It’s hard as a Producer to do this without the client being there to say whether they like what you’re doing, or they don’t. However, I am just trying things out, and then I will check with her at a later point.

Vid update here