I have put together a plan of the promotional work that I am doing with my client. This is a good way for me to keep track of what I have achieved with my client, and how this helps to promote myself as a producer.
So with Molly, we are creating an EP, and 4 tracks have been written so far. Two of the tracks are up on Molly’s soundcloud, so that’s how she is promoting her music. I have promoted her track ‘Feel Real Love’ on my producer Facebook, written about it on here, and done a video reviewing the session of it on my instagram. This technique is really working well so far, as I have had more likes and engagement on my Facebook, and Instagram. You can see from the graph below that Facebook and Instagram are the best currently for hits and engagement, compared to my blog and soundcloud. I’m basing this on the top post/ views/ per week. It will be interesting to see how the stats develop over the next few weeks.
The plan is to continue this technique, as it’s working really well. We will do this for all the tracks, and try to be consistent when posting to get constant engagement. It’s interesting, because normally people keep things quiet when they’re going to release new material to keep the suspense, whereas consistently updating and giving little previews still keeps the suspense, but also generates more exposure and keeps people interested.
So the idea at the moment is to release the EP on soundcloud, as this is for Molly’s FMP. I will discuss with her the idea of getting her music on to spotify if she wants to try this.
I’d like to explore other techniques such as doing a live stream of a studio session on Facebook and see how much engagement that generates. The videos are currently getting more engagement and views on Instagram than youtube, which makes sense as people are constantly on Instagram.
I have also just done a remix of ‘Feel Real Love’ and I will release this on soundcloud. I’m not sure whether to release it just yet, as I want ‘Feel Real Love’ to get exposure first, but sometimes simultaneously releasing can work well?
A couple of other things that I have thought of and we’ve discussed is to play a gig together, and I also would like to do a music video for one of the tracks if we have time. Playing a gig will help to boost exposure for both me and Molly. Also, by doing a music video it adds to my skills and experience, and will gain exposure for Molly. A preview/trailer for the video on Facebook first would help to get interest, and then release it on youtube.
I feel that these techniques will continue to be successful.